On-site Optimisation tips

23 November

On-site Optimisation tips

Everybody is looking to get the top rankings on Google - and it is easy to see why. About 35% of clicks from search engine come from the first position, and very few come from any positions past the first page of results.
Not only that, organic search traffic can produce better results than other channels as people are searching for information, products and services, so it is worth investing the time and efforts to improve your search results

To help this we have put a top list of tips to help your Google Optimisation:

  • Fresh and Original Content
  • Good Interlinking of Web pages
  • Use a HTTPS domain
  • Site Speed is important
  • Make use of the on-site ranking factors

Fresh and Original Content:
Google loves fresh and original content on web pages. It also has to be easy to read and understand. There seems to be a growing trend for pages to have more content rather than just 300-500 words as previously recommended.
Also. if generally advisable to use at least one image in a longer piece of content as users generally respond well to visual content rather than just lines and lines of test. Of course, if you are going to use images then make sure you follow the best practise guidelines such as image sizes, image titles, file names and alt-image tags

Good Interlinking of Web pages:
Internal linking is important for both SEO and keeping site users on the site. Where possible link to suitable page - either in text of via linking an image to encourage users to continue through your site.
Likewise, if you are discussing an important topic / subject, then linking to highly regarding websites with additional is not a bad thing. It would be worth looking to open pages going to a different website in a new tab / window to make sure they don’t leave your site.

Use a HTTPS domain:
Googe has placed increased important on secure browsing and protecting users. This is soon to branch out onto browsers such as Chrome - where users will soon see a ‘not secure’ sign for pages collecting sensitive data. This is something that will spread to other browsers and to all pages on the site - it is only a matter of time.
Additionally, the HTTPS is a ranking factor in the Google’s algorithms. Whilst it may not be a massive ranking factor, again this will only grow in importance.

Site speed is important:
Having a site with a slow load time will make impact your site in a couple of main ways:
1) The majority of users will have similar behaviours with a slow loading site. They leave within a few seconds and never visit the site again. You will find your key stats such as conversion rate will suffer as well

2) Site speed is a ranking factor - it is something that Google take very seriously as they want their searchers to have a best possible experience.
You will also find that their Google will not crawl / index your site as quickly as possible - a bad thing if you are frequently updating or adding content to your site.

Make use of the on-site ranking factors:
There are many on-site ranking factors that need to be considered when building and optimising a site. These have to be focused around the keyword targeting for page in question.
Ranking factors include:

  • Page TitleHeader Tags (H1-H3)
  • Page description - some people tend to this this has no value in terms of SEO, and whilst it holds no ranking value, it can help Click through rates (CTR) from the search engine pages
  • Alt-Image tags
  • Schema coding

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